When you start to think about it, you begin to realize just how many different ways there are to say “store that sells clothes for men.” There’s men’s store, men’s clothing, men’s attire, men’s dresswear, etc. But what you don’t see very often, maybe you’ve only seen it at Bespoke Edge, is men’s clothier.
Is there a difference? Absolutely.
Yesterday, I met with one of my adopted mentors who I think really summed it up nicely. He said that a true men’s clothier will always ensure that his/her clients get exactly what they wanted. They will always go the extra mile, they will overdeliver on their client’s needs, and be right there with them during the entire process of buying clothes. Bespoke or otherwise.
A clothing salesperson, on the other hand, is there to make a sale and that’s it.
I think that this terminology is extremely important in the growing industry of custom clothing. Specifically, with bespoke suiting, where there are often second fittings and minor adjustments downstream, you will need a clothier who understands every single step of the process in and out and can guide you along the way. And you should feel confident that they won’t cut corners at your expense.
A clothier is focused first and foremost on service and the client’s experience. The product sold is a natural outcome of this effort.
From a business perspective, clothiers believe that it’s a safe bet that if your experience was excellent, your needs delivered on and then some, and you had fun throughout the process, then you’ll likely be back again.
So, whether you shop with us or someone else, be sure you ask them:
Are you a clothier?
By Ryan Wagner