At The Bespoke Edge our goal has always been to help guys look their best. So it’s a very special privilege when we are given the opportunity to build a custom suit for a groom. It means that a guy really trusts BE to deliver an amazing product.

This got us thinking. What about the brides? If grooms are out looking for an awesome 3-piece suit then the ladies are undoubtedly searching high and low for just the right bridal shop, right? With the 2014 wedding season approaching, we thought we’d start the year off by interviewing the wonderful ladies over at Denver’s finest bridal shop – the ultra-friendly and ever fashionable, Little White Dress Bridal Shop. They are located in historic Highlands Square just north of downtown. All the best things in Denver seem to be popping up in this neighborhood and the LWD bridal shop is certainly worthy of its address.

The shop has earned a long list of awards since their doors first opened in addition to enviable reviews on Google. When you get to know owner Cate Malone and her daughter Kelly you come to understand why so many people think so highly of their business.

Bottom line: The Little White Dress Bridal Shop is an awesome resource for any newly engaged couple and certainly worth a visit. It is for their commitment to customer satisfaction that BE is proud to feature the shop for the month of January.

Kelly took time out of her busy schedule to tell us a little about the shop:

[Bespoke Edge] Kelly, thanks for taking the time to tell us about The Little White Dress Bridal Shop. Let’s begin with an obvious question: How did you and your mother get into the business in the first place?

[Kelly] I certainly cannot take any credit for starting the business, as it was entirely my mother who built Little White Dress out of her lifelong passion for weddings and bridal fashion. When she was planning her own wedding in 2006 she realized that Colorado was lacking a bridal shop with high quality designer gowns and with excellent service. After years of research, learning about the bridal industry, and all the work that goes into starting a business, she left her job in the corporate world and opened Little White Dress Bridal Shop in Castle Rock in 2008. In 2011 she decided to move the shop to the Highlands area of Denver. As her only daughter, I have always been an unofficial “adviser”, giving my opinion and helping her with some decisions for the business, and in 2013 I officially joined the business as Director of Marketing.

What is the most rewarding part about helping brides select their wedding dress?

Being a part of such a special time in a woman’s life and helping contribute to her happiness is always the most rewarding part. When brides choose their wedding dress it is often the first time they truly feel like a bride, and the dress is such an important ritual and symbol for so many women on their wedding day. We love seeing the look, the body language, and the reaction of every bride when she tries on THE dress!

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We have noticed a trend of men wearing a grey vested suit on their wedding day. From your perspective, what are the wedding fashion trends for both men and women?

For both men and women we see a true expression of individualism for their wedding day fashion. Most brides and grooms don’t want to veer too far from tradition, but special details like a unique sleeve or neckline, or the hair accessory, for example, can transform a dress into a wedding day look that represents her and no one else. For men we have noticed a similar attention to detail, from quirky cufflinks to the color or pattern of the tie, which can turn a more traditional suit into an individualized look.

The LWDB shop has had great success since first opening in 2008. What do you think is the one attribute above the rest that has provided LWDB the reputation as being one of the finest bridal shops in Denver?

The most important factor that has contributed to our success is that we always prioritize our brides above everything else. That holds true in everything we do, from the way a bride is greeted when she calls for an appointment, to the follow up after she purchases her gown, and even our location. After a few years in Castle Rock we knew that it would be much easier and more accessible for brides if we were located in Denver. So we moved the shop to Denver, and our success has grown so much, in many ways because of that decision.

Thoughts on the future? A second location perhaps?

For now we are so happy (and busy!) with our one location in the Highlands. Our aims at this point are to continue to be the leader in bridal fashion and service in Colorado and the region, and to be successful with the new designers we are bringing to Colorado in 2014 and beyond. The bridal fashion world is constantly changing and we are constantly evolving with it, while maintaining the high standard of the experience that brides have come to expect from Little White Dress Bridal Shop.