Windsor custom clothing business offers suits for the most sharp-dressed men

Windsor custom clothing business offers suits for the most sharp-dress men

Windsor Now | Jason Pohl | Sunday April 14, 2013

 

It’s no secret that the days of having a custom tailor are over.

Some men dread shopping for clothing, let alone shopping for dress clothes. Casual Friday at the office has visibly leaked into Thursdays — and sometimes Wednesdays.

Ron Wagner knows all of this, and he wants to change it.

Since the fall of 2012, Wagner has worked with his two sons, Ryan and Brett, to make waves in Colorado’s custom clothing industry by selling high-end, tailor-made suits he promises will last a lifetime. With full suits beginning at about $700 and dress shirts starting at $125 each, he knows it’s not a market for everyone.

But with decades in the industry, he believes it is the market for him.

“We’re just offering products we feel make terrific sense,” Wagner said, dressed in a snappy custom suit. “We’ve got this global market out here, and people are so easily aware. But when it comes right down to it, it’s a matter of presenting ourselves every day.”

Wagner’s interest in high-end suits stems from more than 30 years in Colorado’s clothing industry. From his early days as a salesman to a more prestigious managerial position at a local outfitter, he said he has built a cliental that looks for more than just an okay fit. They look for exceptional quality, and they’re willing to pay for it.

To do that, he and his sons started The Bespoke Edge ­— BE for short — with hopes of turning the clothing store model upside down. Wagner acts as a travelling salesman, carefully fitting clients and helping them design their suit from the most minor of stitches. He goes to homes and businesses prepared with binders loaded with cloth swatches and samples. From high-end Egyptian cottons to Merino wools, clients work with him to design everything from the threading patterns to the cuff styles and ­— of course — the color schemes.

“Having the one-on-one, individual involvement is really important to me,” he said. “We are creating a one-of-a-kind garment.”

After ironing out the details, Wagner sends the plans to a tailoring house in Singapore, which he calls one of the best in the world in a city that is the “hub of fashion and business commerce.”

Within a week, he said, the fabrics are cut, the designs are laid and the garment begins to take shape. The final product is usually in Colorado three weeks from the initial consultation, though the process isn’t finished at that point. Wagner insists on seeing the final product worn before calling it a done deal.

Though he and his sons recognize the market is slim, Wagner draws on a hefty list of past clients and is working to attract buyers from across the region, stretching into Denver where demand is more visible and he sees a growing market.

That means a lot of driving and a lot of sales pitches, something he hopes to embrace long into the future.

“My life certainly has been in the clothing industry,” he said. “I’ve reinvented myself.”

As for now, his goal is to be readily available to help people navigate the admittedly confusing, and even intimidating, fashion world. By operating out of his Windsor home and spending life on the road, he’s cutting down costs and working to start his business in the black.

Moreover, by maintaining a blog and updated website, www.bespokeedge.com, he has plans to include a web-based store that can expand beyond the borders of Colorado.

After all, he maintains, there’s still an emerging market of young men and business professionals looking to suit up.

“We firmly believe that all of the dressing down went way too far,” he says. “How you where that shirt, how your shoes are polished, whether you put on a nice pair of pants — that’s what we can educate people about.”

Matching: What should match and what doesn’t matter

When coordinating an outfit it is important to consider matching certain items, or at least be aware of what color combinations you happen to be using.  In fashion, there are few golden rules and sometimes good common sense will help you prevail.  Traditional dressers over the years would probably tell us that socks should match trousers, shoes match the belt, etc.  Today we see wardrobes that are put together with obvious thought and many with none at all!  Do understand that people around you are aware of the time and effort that you put into your clothing and appearance.  The following matching and coordinating tips I propose for discussion.

 matching

  • Match socks to trousers.  This does not mean that your sock color has to match the trouser perfectly, but try to bring in as much of the trouser color as possible.  Pattern socks with a contrast color background that have the trouser color in the print or design of the sock works too.  Patterns in socks like polka-dots, argyles, foulards, stripes, and other abstract designs are all fun accents that help create your own style and fashion taste.  Just use good sense if you have an important mission that day.

 

  • Match belt to shoes.  In men’s fashion it is important to coordinate your belt and shoe color as close as possible.  Never wear a black belt with a brown or tan shoe and the reverse would also apply.  Belts on occasion will have more than one primary color that may pick up the shoe color.  Sometimes introducing this contrast accent is a nice touch to a wardrobe.  It is fine to be creative in your combinations, but do realize that others will notice a stark contrast in colors.

  • Match tie to “?”.  Each one of us will have an opinion on this one.  Some may say that your neckwear should match the suit or blazer, while others may think the tie should coordinate well to your shirt, pocket square, socks, etc.  The fact is that some combination of all of the above will probably be successful.  I am a believer of adding some color to that necktie so often you will not be matching anything, but just accenting your outfit with some tasteful contrast.  However, the neckwear you chose can have multiple colors that may match the color of the suit, shirt, pocket square, socks….and it goes on and on!  Be creative and have fun developing your personal wardrobe!

     

The Coloradoan: On The Move

On The Move
March 16, 2013  |  The Coloradoan

The manager of the former The Regiment Shops, a men’s clothing store in Old Town that closed in 2008, has started The Bespoke Edge, a custom men’s tailoring businesses.

Ron Wagner will come to your home, take measurements, help you select fabrics and designs, then send your order off to Singapore where it will be hand cut and crafted. Two to three weeks later, your custom suit, shirt or trousers will be delivered to your door.

“We are offering a tailored fit that people can’t match off the rack,” Wagner said. “Shirts start at $125, suits at $695 and trousers, $195.”

The Regiment Shops closed amid a sour economy and Wagner said he has retooled with a smaller and far leaner venture selling custom clothes. “I have taught myself bookkeeping and am now owner, founder and CEO all in one. Above all else, I operate Fort Collins’ first custom shop — a much-needed addition to the social fabric of our town.”

Information: (970) 231-4588 or Bespokeedge.com.

 

Northern Colorado Business Report – Living on the Bespoke Edge

Featured from The Eye, on the  Northern Colorado Business Report

(http://www.ncbr.com/article/20130308/EDITION01/130309926?pagenumber=2)

 

 

You know that old college sweatshirt that wears so comfortably? Now imagine that same feeling in your suit Monday morning.

That’s the difference bespoke can make, according to Ron Wagner, owner of Windsor-based The Bespoke Edge.

The clothing company sells shirts, trousers, suits and coats, all made to order by a Singapore-based custom-clothing manufacturer.

Wagner worked in men’s clothing in Northern Colorado from 1977 to 2008, and then after a few years away from the industry, returned to open the Bespoke Edge in the fall.

Rather than maintaining a storefront, he comes to his clients’ homes or offices and takes the measurements himself. He then offers his expertise in choosing from hundreds of fabrics and designs, allowing the shopper to customize everything from tuck length to collar shape.

But in a region where even business professionals choose function over fashion, who exactly are the Bespoke Edge’s customers?

While Wagner believes in dressing for success, he also understands that Fort Collins isn’t New York. Which is why he offers shirt options that look good with jeans or left un-tucked and pants that can handle the bike commute without blowout. Of course, none of this stuff comes cheaply. Shirts start at $125, suits at $695. But, hey, you’ll look great!