Greeley Tribune: Windsor custom clothing business offers suits for the most sharp-dressed men

Read the full article at The Greeley Tribune

WINDSOR — It’s no secret that the days of having a custom tailor are over.

Some men dread shopping for clothing, let alone shopping for dress clothes. Casual Friday at the office has visibly leaked into Thursdays — and sometimes Wednesdays.

Ron Wagner knows all of this, and he wants to change it.

Since last fall, Wagner has worked with his two sons, Ryan and Brett, to make waves in Colorado’s custom clothing industry by selling high-end, tailor-made suits he promises will last a lifetime. With full suits beginning at about $700 and dress shirts starting at $125, he knows it’s not a market for everyone.

But with decades in the industry, he believes it is the market for him.

Having the one-on-one, individual involvement is really important to me. We are creating a one-of-a-kind garment.

— Ron Wagner, The Bespoke Edge

Ron, Ryan & Brett Wagner

 

“We’re just offering products we feel make terrific sense,” Wagner said, dressed in a snappy custom suit. “We’ve got this global market out here, and people are so easily aware. But when it comes right down to it, it’s a matter of presenting ourselves every day.”

His services were not lost on longtime customer West Foster, a commercial real estate appraiser in Greeley. Foster had been a client of Wagner’s for years at The Regiment Shops in Fort Collins. It closed two years ago. So when Foster needed a suit to testify in an upcoming trial, the call from Wagner came just in time.

“I said OK, let’s try it,” Foster said, who had turned to a shop in Flatirons Crossing for his suits before Wagner called. “It’s a beautiful suit. It’s a little more expensive, but it’s a custom tailored suit. It just it boils down to the relationship I’ve had with Ron over the last umpteen years. I trust him.”

Wagner’s interest in high-end suits stems from more than 30 years in Colorado’s clothing industry. From his early days as a salesman to a more prestigious managerial position at a local outfitter, he said he has built a cliental that looks for more than just an OK fit. They look for exceptional quality, and they’re willing to pay for it.

To do that, he and his sons started The Bespoke Edge ­— BE for short — with hopes of turning the clothing store model upside down. Wagner acts as a travelling salesman, carefully fitting clients and helping them design their suit from the most minor of stitches. He goes to homes and businesses prepared with binders loaded with cloth swatches and samples. From high-end Egyptian cottons to Merino wools, clients work with him to design everything from the threading patterns to the cuff styles and ­— of course — the color schemes.

“Having the one-on-one, individual involvement is really important to me,” he said. “We are creating a one-of-a-kind garment.”

Within a week, he said, the fabrics are cut, the designs are laid and the garment begins to take shape. The final product is usually in Colorado three weeks from the initial consultation, though the process isn’t finished at that point. Wagner insists on seeing the final product worn before calling it a done deal.

Though he and his sons recognize the market is slim, Wagner draws on a hefty list of past clients and is working to attract buyers from across the region, stretching into Denver where demand is more visible. He sees a growing market.

That’s how he connected with Foster, who said he’s happy with the final product.

“I like the fabric and the way it fits,” Foster said. “It’s a dark gray with bit of a pinstripe. The dark gray suit I had was solid, so this is just a little different.”

Wagner said he’s ready to make a new future for himself on his own: “I’ve reinvented myself.”

 

As for now, his goal is to be readily available to help people navigate the admittedly confusing, and even intimidating, fashion world. By operating out of his Windsor home and spending life on the road, he’s cutting down costs and working to start his business in the black.

Moreover, by maintaining a blog and updated website, www.bespokeedge.com , he has plans to include a web-based store that can expand beyond Colorado borders.

After all, he maintains, there’s still an emerging market of young men and business professionals looking to suit up.

“We firmly believe that all of the dressing down went way too far,” he said. “How you wear that shirt, how your shoes are polished, whether you put on a nice pair of pants — that’s what we can educate people about.”

See what people are saying about The Bespoke Edge

Below you’ll find some testimonials for The Bespoke Edge. See what people are saying about The Bespoke Edge.

We are so pleased to have such great customers and it is our pleasure to help guys look their best!

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I am so glad that you have decided to continue in the fine clothing business in Fort Collins with your new firm, The Bespoke Edge. It is refreshing to be able to order tailored shirts at competitive prices from someone with your skills and attention to detail. The shirts are made from excellent cloth and tailored for a comfortable and perfect fit. The choice of patterns is amazing and the turnaround time from fitting to delivery is very fast. I am looking forward to ordering more clothes, such as pants, sport coats, and suits as you add them to your services. Frankly, I could not be more pleased.

– Michael P.

Finally!! – shirts I design to my taste and style, tailored to fit my body the way I want my shirt to fit and feel, in the quality of fabric, color, texture and pattern that expresses my individuality!  Ron and his staff are tremendously experienced, talented and knowledgeable – real cutting edge.  Most importantly, they are energetic about making the entire process enjoyable – dare I say fun!!  What more could I ask for?

– Dave D.

Amazing! I purchased a shirt and a suit and after wearing both I don’t think I can go back to wearing ‘normal’ clothes. The fit and fabric are incredible and the service is excellent. Meeting in person with Ron is a great experience, he really takes care of you. I will be a lifelong customer of The Bespoke Edge.

– Charles H.

Today’s dress for success

I came across a good article written by Dave Kerpen on how to dress for success in today’s marketplace. I am sure that many of you have seen the article but the text is worth sharing again. The importance of looking your best for an interview or choosing the appropriate clothing for the workplace is not a new topic. And most people do not put much consideration into their appearance and what clothing they wear.

dress-for-success

For many years the business climate has trained us to dress up for that important interview and always to be dressed as formal as the interviewer. It is still my belief that being a little overdressed is better than showing your prospective employer a casual and sometimes unprofessional image. However, the business attire of today’s executives and workforce is truly different from years past. The following dressing points are noteworthy:

For a job interview, dress comfortably but dress up a little more than the rest of the company’s employees.
Do your research on that prospective employer regarding the dress code. Before the interview, find out from people at the company what the appropriate dress really is.
Choose business clothing for the interview that is correct for that company’s culture, but that still makes you comfortable in presenting your personal image.
In today’s business world having a good fit for both the organization and employee is key. And how an organization perceives their workforce’s dress attire is critical.

We believe Dress for Success is the simple statement that the right clothing can make a difference in the way you feel about yourself and the way others perceive you. Your clothing will be your personal spokesman- so decide what dress for success really means for you and then find an industry and organization that is the right fit for you.

A New Partnership: BE & Burke Cleaners

Burke Cleaners

 

We are excited to announce our new partnership in Northern Colorado with Burke Cleaners! It was only a matter of time before the premier men’s custom shop and the best in dry cleaners teamed up. After all, the very best in clothing deserves the finest in cleaning. Burke Cleaners is offering a free cleaning when you purchase a product from The Bespoke Edge. You will receive a free coupon when we deliver your clothing. Burke Cleaners has been my personal dry cleaner for many years and their professionalism and quality of work is excellent. Taking your handcrafted garments from The Bespoke Edge to Burke Cleaners is certainly our recommendation. Don’t forget to pick up one of BE’s business cards while you are there, for you and a friend!