The Coloradoan: On The Move

On The Move
March 16, 2013  |  The Coloradoan

The manager of the former The Regiment Shops, a men’s clothing store in Old Town that closed in 2008, has started The Bespoke Edge, a custom men’s tailoring businesses.

Ron Wagner will come to your home, take measurements, help you select fabrics and designs, then send your order off to Singapore where it will be hand cut and crafted. Two to three weeks later, your custom suit, shirt or trousers will be delivered to your door.

“We are offering a tailored fit that people can’t match off the rack,” Wagner said. “Shirts start at $125, suits at $695 and trousers, $195.”

The Regiment Shops closed amid a sour economy and Wagner said he has retooled with a smaller and far leaner venture selling custom clothes. “I have taught myself bookkeeping and am now owner, founder and CEO all in one. Above all else, I operate Fort Collins’ first custom shop — a much-needed addition to the social fabric of our town.”

Information: (970) 231-4588 or Bespokeedge.com.

 

Northern Colorado Business Report – Living on the Bespoke Edge

Featured from The Eye, on the  Northern Colorado Business Report

(http://www.ncbr.com/article/20130308/EDITION01/130309926?pagenumber=2)

 

 

You know that old college sweatshirt that wears so comfortably? Now imagine that same feeling in your suit Monday morning.

That’s the difference bespoke can make, according to Ron Wagner, owner of Windsor-based The Bespoke Edge.

The clothing company sells shirts, trousers, suits and coats, all made to order by a Singapore-based custom-clothing manufacturer.

Wagner worked in men’s clothing in Northern Colorado from 1977 to 2008, and then after a few years away from the industry, returned to open the Bespoke Edge in the fall.

Rather than maintaining a storefront, he comes to his clients’ homes or offices and takes the measurements himself. He then offers his expertise in choosing from hundreds of fabrics and designs, allowing the shopper to customize everything from tuck length to collar shape.

But in a region where even business professionals choose function over fashion, who exactly are the Bespoke Edge’s customers?

While Wagner believes in dressing for success, he also understands that Fort Collins isn’t New York. Which is why he offers shirt options that look good with jeans or left un-tucked and pants that can handle the bike commute without blowout. Of course, none of this stuff comes cheaply. Shirts start at $125, suits at $695. But, hey, you’ll look great!

Bespoke versus made to measure clothing

be-suit

As a custom clothing provider we are often asked about bespoke versus made to measure (MTM). And while they may seem to be synonymous, nothing could be farther from the truth.

If a suit is considered made-to-measure it means that a customer’s measurements have been taken and that the garment will be cut from a pre-existing, standard pattern that is then altered to roughly fit those measurements. The key term here is pre-existing, which simply implies that a pattern is not fashioned from scratch for an individual customer.

Generally, more machine work is involved in made-to-measure garments with a limited amount of hand work. Regarding the construction of a suit, machine sewing usually makes a relatively lifeless coat. Hand sewn jackets look and feel better, moving as if they are part of the wearer. Remember the suits that James Bond wore? Yup, those were certainly custom.

Bespoke, or custom garments, are a different story altogether. The customer’s measurements are taken and then a pattern is fashioned from scratch – these garments tend to be made mostly by hand. The word bespoke itself is derived from the verb to bespeak or to “speak for something”. From a fashion perspective, the term bespoke is reserved for individually patterned and crafted men’s clothing. When a customer chose a length of material, it was said to have been spoken for. Therefore, a tailor who makes your clothes individually, to your specific personal requirements, is called “bespoke”. Using your pattern, the cloth is cut and trimmed and the specific parts of the garment are sewn together.

shirt-and-vest

Bespoke clothing offers a man full control over the tailoring process. At The Bespoke Edge we are proud to offer the following benchmark standards:

  • Hand work used almost entirely on all garments
  • The individual cut of your personal pattern
  • Tremendous selection of the finest fabrics available
  • Your measurement profile stays with BE
  • Unparalleled personal service and consultation
  • 30 years of menswear experience

In most cases, when a man has full control over the creation of his custom clothing the cost will be higher – not the case with BE. We are able to keep costs down and offer our customers an affordable priced garment because there is no middle man.

Men who try bespoke tailoring often become lifetime advocates, simply because no off-the-rack garment or made to measure garment can compare. Let us show you the bespoke experience!

BE Supports CSU Ram Good Time Auction

We are proud to support the CSU Ram Good Time Auction and the athletic department at Colorado State University. Even though our new clothing business is only a few months old, we wanted to be one of the first in line to offer a prize for the auction. This is a great opportunity for that lucky bidder to receive a custom shirt valued at $145 made specifically for you. So enjoy the event and support the RAMS!